Even though reputational damage is often cited as one of the most significant concerns of a cyber-breach, 74% of organisations do not include their communications team when planning for a breach, according to industry research. Regardless of your organisation’s size, your reputation, which is intrinsically linked to your brand, is a precious commodity that is just as important to protect as your goods and services.
Research shows that data breaches can result in some of the sharpest downturns in an organisation’s sentiment, can produce negativity that lingers long after an accident, and that each successive breach erodes organisations’ reputations more and more.
Thankfully, safeguarding your reputation against cyber attacks is easy. To ensure that your organisation’s reputation can withstand the repercussions of a cyber attack, implement these best practices:
For further information regarding cyber risks & liabilities, please contact your local GS Group branch today.